The ability to persuade is a vital life skill, especially in the practice of law. There are modern treatises on persuasion, but the best place to start is with a treatise written over 2,000 years ago. In his The Art of Rhetoric, Aristotle discussed the concepts of Ethos, Logos, and Pathos as three keys to persuasion. Let’s examine each one quickly. Ethos is the appeal to the speaker's credibility or character. Aristotle believed that if the audience trusts and respects the speaker, they are...